MEET 37 FRAMES
We’ve watched weddings change. We like where they’re going.
37 Frames is Tracey Taylor and Dee Green, two Australians who have made Japan home for more than 25 years, and our Japanese team. Dee leads planning and production, with Sumika, our assistant planner, always in kimono. Tracey leads photography and film.
We’ve seen the rules loosen, traditions become choices and couples become much more interested in creating a wedding that feels like theirs than following a version they inherited.
And we’ve watched the couples themselves change, too.
You’re traveling further. Bringing different cultures, families and traditions together. Keeping some things, questioning others and inventing a few of your own. You care about the design, but also how the room feels when everyone you love is finally in it. You want extraordinary photographs, but you also want to be there for the moments inside them. You want the dinner. The party. The place. The people. The whole experience.
We’re Tracey Taylor and Dee Green, the Australian founders of 37 Frames, a Tokyo-based wedding planning, photography and film studio. Our teams plan and photograph weddings around the world, working across cultures and traditions. But Japan is our adopted home, and there’s nowhere we love planning more. Together with our Japanese team, we bring that international perspective to the celebrations we create here.
We’ve seen the wedding industry through different eras, in Japan and beyond it. Trends have come and gone. Expectations have shifted. What keeps this interesting is that no generation simply accepts the wedding it was handed.
You get to decide what yours becomes. And we love that for all of us.
THE PEOPLE BEHIND 37 FRAMES
We made Japan home.
Japan has been our adopted home for more than 25 years. It’s where we’ve built our lives, our studio and the relationships that shape our work.
We’ve traveled the world, working on weddings in close to 30 countries. Being welcomed into the ways other people live, love and celebrate has been an education in itself. It has taught us to ask rather than assume, to understand why a tradition matters and to pay attention to what makes people feel at home.
We bring all of that into our work here. Our international experience helps us understand the ideas and expectations you arrive with. Our life in Japan gives us the familiarity, relationships and cultural understanding to explore how those ideas might take shape in the place you’ve chosen.
And 37 Frames is much more than the two of us. Our Japanese team members bring their own creative perspectives, local knowledge and experience to every celebration. They help shape what we imagine together, how we make it happen and the welcome you and your guests receive.
We’ve made a life here while continuing to learn from the world around us. Your wedding draws on both.
TWO TEAMS. ONE UNDERSTANDING.
The celebration and the way you remember it begin together.
Dee’s planning and production team and Tracey’s Creative Team have different jobs. We like it that way.
Planning needs to consider how the day will feel and flow. Photography and film need to understand what is being created before they arrive to record it. So the two teams begin with the same conversations, the same understanding of you and the same sense of what the celebration is trying to become.
That can mean thinking about light while a timeline is still being built. It can mean seeing a ceremony where a venue usually sees an entrance path. It can mean knowing when a schedule needs another ten minutes because the moment happening in front of us is more important than the one printed on the page.
The work is different. The intention is shared.
PLANNING & PRODUCTION
Dee sees the whole thing moving.
Dee leads planning and production. She listens for what sits underneath an idea, then starts working out what it will take to make it real in Japan.
That means the creative decisions and the practical ones are never very far apart. A place has to do more than photograph beautifully. Guests have to reach it. Dinner needs somewhere to unfold. A venue has its own rhythm, rules and history. An ambitious idea still needs a way through the door.
Dee is calm when things become complicated, which is useful because weddings occasionally have the audacity to become complicated. She is interested in how people will move through the experience, where the day needs energy and where it needs room to breathe.
Sumika, our Japanese assistant planner, works alongside Dee, helping bridge the conversations, details and cultural expectations between our couples and the people making the celebration happen here in Japan. She does it all in kimono, including the occasional wedding-day sprint, and still manages to look entirely unruffled.
“Dee bringing her years of global expertise and Sumi being the seamless bridge to Japan.”
View reviewer on Google
THE CREATIVE TEAM
Tracey sees what you will want to remember.
Tracey leads the Creative Team with Photography & Film, with Nick, Junko and Azusa as core members.
Our photography is loose editorial, with a documentary core and a cinematic sense of light, movement and place. We compose carefully and give direction lightly. The frame can be beautifully considered while the people inside it are entirely themselves.
We bring a fashion-forward eye to the celebration, paying attention to silhouette, texture and composition. The photographs carry the same visual intention that shaped the day.
That understanding begins during planning. Our Creative Team knows the aesthetic you’ve developed and the decisions behind it, so a portrait, a wider scene and an unplanned moment can belong to the same body of work without having to look alike.
There’s room for the portrait you might put on your wall and the photograph you love because you can practically hear yourselves laughing. We care about making both beautifully.
Our films bring that visual intention into movement and sound. Light, composition and the rhythm of the edit give the work its cinematic character. Your voices make it personal.
There’s meaning in how a vow is spoken, not just in the words. Music can give a sequence momentum, then make way for something worth hearing in full. And if someone who swore they weren’t making a speech picks up the microphone, we’re listening.
We’re interested in those choices: when to move, when to stay, and how sound can bring you closer to what you’re watching.
The fashion, the setting and the atmosphere remain part of that language. Some films are led by music and movement; others give your words more space. Across both, the aim is work with a distinct visual point of view and a feeling you recognize as your own.
Selected recognition
Tracey Taylor
WPPI Triple Master Photographer
Studio biographyDee Green
Destination wedding planner in Japan
Judge, WPPI, AsiaWPA, Icon Awards and Way Up North
Official AsiaWPA recordTracey Taylor · Desert Hours
THE TEAM IN JAPAN
The people in the room matter.
There is a particular kind of trust involved in planning a destination wedding. Much of it happens before you arrive, across time zones, languages and different ways of doing things.
Our Japanese team brings a spirit of omotenashi to that relationship: the thoughtful hospitality we’ve come to love so much in our life here. It’s the care of noticing what might help, considering someone’s comfort and thinking a few steps ahead so they don’t have to.
That hospitality begins well before the wedding day. It’s there in how we listen to your plans, explain how things work here and consider the experience of the people traveling to celebrate with you. The people who matter to you should feel that they matter to us, too.
And when everyone finally arrives in the same place, the planning becomes something much more human. Names from emails become people. Families meet. Friends find each other. Japan becomes somewhere all of you now know together.
That is the part no spreadsheet can quite account for.
WHY WE STILL LOVE THIS
Your stories come home with us, too.
We spend a remarkable amount of our lives helping other people make memories.
We have never wanted that to become ordinary.
The people we meet, the places we travel to with them, the speeches we hear from the edge of a room and the celebrations we watch become part of our own lives as well. Your wedding remains entirely yours. But after doing this together, there are places in Japan we will always associate with particular people, particular days and particular versions of happiness.
We think that matters.
It means we are not standing outside the experience simply delivering a service. We are paying attention. We are invested in the people in front of us. And we would quite like to be having a good time with you while we do it.
We’ve built our lives around days that matter to other people. It turns out they matter rather a lot to us, too.
BEFORE THE FIRST ZOOM
Come as you are. Bring the unfinished version.
We read every inquiry personally. For couples hoping to work with us, our reply includes our Collections and Wedding Planning guides, so you can explore our work, services and fees before a conversation.
Tell us about yourselves, your story and what brought you to 37 Frames. We’d love to hear what draws you to Japan and what you’re most looking forward to. Your plans can still be taking shape. It’s the people behind them we’d like to understand first.
Once you’ve had time to read the guides, and if we have availability and your ideas feel in tune with the way we work, we’ll invite you to a complimentary one-hour Zoom. We take on a limited number of celebrations, so not every inquiry can lead to a conversation.
It’s a chance to get to know one another, ask better questions and explore what we could create together. An hour gives us room to follow an idea a little further, understand what matters to each of you and answer your questions. You’ll get a feel for us, too, and for how we would work together. Full planning is a creative partnership, and that connection matters on both sides.
Every amazing wedding has started with a conversation.
Begin your story
What are you imagining?
A place. A feeling. A few ideas.
Start wherever you are.