Why Wedding Photography is Important

Beautiful photography is paramount. It’s a priority at 37 Frames. It can become easy to exceed a budget by including every little detail you want for your wedding day or elopement. When that happens often the photography becomes eclipsed by the planning, the dress, the venue, the details, & the choice of amazing food and drink. We know that your day is all about the experience, about celebrating you, being wth your people. Living in the moment and celebrating life. But recording your day, a historical family event, should always be a priority. We believe in the power of words, in celebrating location, and recording it authentically. The value of photography only increases with time. Reliving your day, sharing with future generations and reminiscing about those no longer with us. Great wedding photographers take you on an emotional journey long after you’ve watched the sunset on your wedding day. And catch the moments and the people who mean the most to you.

The importance of wedding photography – why do costs differ?

Weddings involve a lot of expense.  But when the dress has been put away, the the food & drink long eaten, and the laughter & beautiful tears of family and friends are cherished memories, it’s the photos that remain. Your tangible takeaway of an important life event. Isn’t it the photos that everyone says they’re going to grab first in the case of an emergency?!  It’s because memories matter. Professional wedding photography may seem like a luxury, but when you think of how the universe aligned to have this particular group of people all in the same place at the same time to celebrate you, then photography becomes a priority, not a luxury.  Wedding photographers can differ greatly in price,  just like any service. There’s always a range of quality, skills and experience. We can only advise to make sure that if your memories are important to you, hire a professional. A certified photographer accredited by an industry body. Storytelling is so much more than a shutter. It’s a personal, emotional journey. Try to choose a photographer whose images speak to you. Someone who can photograph in all types of weather, under all types of pressure. Someone experienced with natural light and that can make light themselves when none is available. Time always runs short on your wedding day. Always. A wedding photographer who can photograph fast, make decisions on the run and most importantly, has a sense of who you are.

Make sure to see a full wedding gallery and not just a highlight reel. It’s easy to get one or two great images on a wedding day, but only a professional can produce a beautiful story over the course of 6 hours, 8 hours, 12 hours or in some cases 24 hours.  We believe that every single moment matters, and will matter in years to come. We know the incredibly hard work that goes into the planning of your celebration. We’re planners after all. But after 20 years in the industry, we know what matters most at the end of the day. Your story.  Time moves on, the memories are forever.

See the 37 Frames portfolio here…