JAPAN TRAVEL CONCIERGE
Stay for the wedding. See where the rest takes you.
Yamagata
Once Japan is in the diary, the ideas tend to grow. You may want to follow the wedding with a honeymoon, revisit somewhere you love, or finally make the journey you have been discussing for years. Your guests may have a few plans of their own, too.
We can introduce you to Awayuki for the personal travel around the celebration, giving that part of the trip its own care and attention.
Meet Awayuki
In 2019 we photographed Jen and Matt’s wedding at Asaba Ryokan in Izu. Soon after, they moved to Japan, learned Japanese and built a business around a country they love as much as we do.
Today, Jen and Matt run Awayuki, a boutique travel agency based in Niigata, specializing in bespoke journeys across Japan. Their team can help with accommodation, travel coordination and concierge services for the days around your wedding.
Awayuki is a registered travel agency in Japan (No. 2-471) and a member of the Japan Association of Travel Agents (JATA). That matters. In Japan, arranging travel for clients requires a registered agency, and it brings proper protection, including compensation cover for accidents and personal belongings. They’re part of our extended team, and we’re lucky to have them.
Travel before and after the wedding is booked directly with Awayuki and is entirely optional. Their team discusses your travel requirements, scope, availability and costs with you. Your wedding remains with the 37 Frames planning team.
What would you like to follow the wedding?
Think about how you enjoy traveling together. You might want to stay longer in one place, follow an interest in food or art, or have a few days whose chief ambition is enjoying where you are.
Share the time you have, the places drawing you in and anything already booked. Those details give the travel conversation a useful direction. The wedding will have its own rhythm; the days afterwards can have another.
Guests can make their own arrangements with Awayuki too. Some may want a full journey planned, while others will have specific questions about help for part of the trip. Awayuki will advise on the service it can provide. Everyone can share your celebration without needing to share an entire itinerary.
Where wedding guest care ends and personal travel begins
37 Frames coordinates the arrangements directly connected with your wedding and agreed events: relevant accommodation and rooming information, transfers, group transport, schedules and logistical communication. Dietary and accessibility needs are considered with you and the relevant teams as part of that work.
Personal sightseeing, independent restaurant bookings, individual itineraries and travel beyond the wedding program belong to the separate travel conversation. Awayuki explains its own fees and booking terms; these services are not included in your 37 Frames wedding fee.
Making the introduction
Let us know you are interested, along with approximate travel dates, who is traveling and what you would love to explore. We can help you begin the appropriate conversation.
There is a lovely possibility in all of this: you make your promises, celebrate with your people, and still have more of Japan ahead of you.
Meet Awayuki